Product
Description
(Purez)
1.1)
Product Portrayal
-“Purez” is
the vision of 50 scientists to create full range of recovering health drink.
-The
line of unique beverages was developed to help support individual preventing
and recovering their health, IQ, physical strength and growth.
-“Purez” is
suitable for different age group to drink. Sold in biodegradable plastic bottle
of convenient sizes of 250ml.
Product Drink, Purez
1.2)
Function
Health
-Contains full
day’s supply of Glucosamine
(1500mg) and Chondroitin
(1200mg)
to maintain the flexibility and fluidity of your joins.
-Provide Antioxidant
to help combat free radicals that cause the body to aging, its contain Quercetin can
help preventing cancer.
Explanation
Glucosamine is an
amino sugar and a prominent precursor in the biochemical synthesis of
glycosylated proteins and lipids.
Chondroitin
-is a
sulphated glycosaminoglycan (GAG)
composed of a chain of alternating sugars.
Memory
Including Gingko Biloba and
D-ribose for increasing memory function.
Detox
Removing toxins for your body to
use to keep your health.
Multi
Vit
-Contain Minerals to build your
body cell for grow and develop.
Gingko
Biloba
is acceptable
variant gingko and also known as the maidenhair tree, is a unique species of
tree with no living relatives.
D-ribose-
Ribose
is an
organic compound with the formula C₅H₁₀O₅.
Gingko
Biloba
1.3)
Product Profile
Company name : Laughingkho-factory
Brand : Purez
Category : Functional Beverages
Ingredients : Vitamins A-Z, Glucosamine, Chondroitin, Antioxidant, Quercetin, Gingko
Biloba, D- ribose
and
Minerals.
Container : Biodegradable plastic bottle
Container Size :
250ml
Origin : Malaysia
Website : Laughingkho-factoryReHealth@yahoo.com
Price : RM 2
Estimated Durability : 14 month
Machine used : Advance technology imported from USA, Japan,
China, UK,
and Korea.
Slogan : Little bottle, long live
2)
Market research and analysis
Our company
wants to develop and introduce new product health drink which can replace
mineral water.
We thought
research and investigation to get a clear idea about our product and market.
We also
receive the opinion and information from different age group to assist to
create our new product.
2.1)
Market Description
People face
different health conditions in problem of health, growth, energy, spirit, IQ in
every day.
People are
now days very much concerned about the product and health drink “Purez”.
2.2)
Market segmentation and targeting
We start work closely in the
population area to offensive our product.
2.3)
Geographic Segmentation
Kuala Lumpur
Penang
Selangor
2.4)
Demographic
Student
Family
Children
Adult
Sportsman
Business Buyer
Behavioral
3)
Competitive Analysis
“Purez”
will be people of different group age are necessary beverage. Because no one
has yet selling health drinks such a specialized.
3.1)
Competitor Analysis
Orgain
Activate
Kevita
Little Miracles
3.2)
Strategies against Competitors
Continuous improvement our product
Reasonable price
Accept opinion from customer
To maintain and increasing a good
reputation.
Behavioral
Health
Conscious and sick people
“Purez” can
maintain and recovering health (for example: maintain your blood pressure and
restore it back to health). This is health conscious people and sick people
trusted brand.
Student
and children
“Purez”
activate human’s mind become more active and Flexible response. Beside the
about segments, student will acquire a significant portion of our target
market.
Sport
“Purez” can
rapid restore energy. We want to provide sportsman with “Purez”.
Family
Maintain parent-child relationships
together towards the healthy road, this is our selling point in family.
4)
Market Plan
Pricing
Strategies
Consider all aspects of the
family’s income, we selling our products at reasonable price.
Impressions
Maintain a good reputation, we
through different channels to improving the level of impressing, for example
advertising, online, poster and etc. We also increase quality and quantity
products and etc.
Promotional
Increase productivity and let it
selling in anywhere.
5)
Creating Foster
We distinguish 3 stage to creating
“Purez”
poster which is pre-production, production and post-production.
Pre-production
In this stage, we are discussing
the idea for making poster “Purez”.
The look
and feel for the poster is appearing simple and clear to preventing confusing
from the viewer.
We also
have designing graffiti typography to attract viewer and we are using soft
color to appearing the simple of the poster.
Production
In production stage, we are using
adobe illustrator to branding and design the product brand. After that import
to Cinema 4D to creating 3D bottle.
Finally export
to Adobe Illustrator again to designing typo.
Designing
product brand in Adobe Illustrator.
Designing product brand in Adobe
Illustrator
Creating 3D “Purez”
drink in Cinema 4D
Post-production
In final stage, we are making some color correction for the poster and export to jpg image.
